Advertising 

Advertising Frequently Asked Questions
What is CampaignFinder.com?
CampaignFinder.com is an online charitable giving tool and resource designed to connect philanthropic donors with fundraising campaigns around the world, and nonprofit and fundraising professionals to campaign related information, tools and services valuable to achieving campaign goals and fundraising success.

Is it really free?
Yes

How does CampaignFinder.com make money?
We generate revenue from advertising and sponsorship sales.

Why should I register?
You should register to enroll your campaign, to advertise your services on our website or to have access to CampaignFinder.com’s enhanced features. Should you choose not to register, you still have limited access to our campaign database. Register Now

Who is your audience?
Our audience is a diverse group of people. They are nonprofit professionals, volunteers, donors, campaign managers, fundraising and campaign professionals, nonprofit board of directors, business executives and people who are interested in campaign news, tools and services.

Why should I advertise online? What are the benefits of advertising online?
It is no secret that online advertising is growing and there are very good reasons why. Online is the only truly trackable medium. If your website has a Stats Counter and you sign up to advertise as a Directory Category Sponsor or list yourself in our Directory Listing, you are able to see how many visitors enter your site through CampaignFinder.com.

If you sign up and use our Banner Advertising services, then you will receive traffic reports each month that display how many times your ad has been seen and how many times it has been clicked on. A click represents a highly motivated customer. Consider each click to be the same as someone walking through your front door, or calling your company directly. However, do keep in mind that a banner ad doesn't need to be clicked on to be effective because your value statement and logo and has already been viewed by potential customers.

Why should I advertise on CampaignFinder.com?
When you advertise on CampaignFinder.com you get many powerful ways to reach thousands of nonprofit organizations across the globe who are either planning, in the silent phase, or in a campaign right now. You will also be reaching a wide range of viewers. Click here to learn more about the benefits of advertising on CampaignFinder.com.

How can I advertise on CampaignFinder.com?
If you are interested in advertising and are ready to sign up to become a Featured Sponsor, a Directory Category Sponsor or list your company in our Directory Listing, then you must register. Once you Register and are logged in, then click on MyCampaignFinder to post a listing. You will have the option to either add a new service to the Nonprofit Tools & Service Directory (My Nonprofit Ads) or the Donor Tools & Service Directory (My Donor Ads). Click here to learn more about advertising on CampaignFinder.com. If you are interested in Banner Advertising, please contact us.

What are the different ways one could advertise on CampaignFinder.com? How much does advertising on CampaignFinder.com cost?
There are variety of ways you can advertise on CampaignFinder.com. We are certain you will be able to find one that will fit your marketing budget!

Advertising and Sponsorship Options:
Click here to learn more.

Banner Advertising Options:
CampaignFinder.com is broken up into several sections like news, campaign search, people search, directory listings and so on. Each section offers advertisers consistent positions. Ad rates vary depending on the size of ads, their locations, the duration of their exposure and the volume of your ad spending. Contact us for a copy of our Media Kit, Rate Card and Advertising Policy.

What exactly do I get when I advertise using Banner Ads on CampaignFinder.com?
CampaignFinder.com advertisers receive:
  • Access to a highly desirable audience and traffic 24 hours a day
  • In-house design services to help you with all aspects of your advertising if required
  • Links to whatever web address you like
  • The opportunity to run multiple creative executions simultaneously
  • Monthly traffic reports that tell you exactly how your advertising campaign is performing
Can my banner ad link to my website?
Yes. All banner advertising on campaignfinder.com can link to anywhere you wish it to. It can link to your home page or any internal web page you would like. The rule of thumb for linking a banner ad is to send your customers directly to the page that speaks about the offer, item or service that is in your ad.

What is ad impression?
An ad impression is counted whenever we display your ad to someone looking at that particular page. This is also known as an “ad view” or “page view”. It is not the number of times someone clicks on your ad.

What is a click?
A click is counted whenever someone looking at the page your ad is displayed on clicks on your ad. They are then directed to the web page you have linked the banner ad to. This is most likely to be your home page or the web page that discusses the item or service that is displayed in your ad.

What is a click-through rate?
A click-through rate (CTR) is equal to the number of clicks an ad receives divided by the number of ad impressions served. CTR’s are how you measure the success of a banner ad campaign. These statistics are emailed to you in a report at the end of the month. However, do keep in mind that a banner ad doesn't need to be clicked on to be effective because your value statement and logo and has already been viewed by potential customers.

Note: CampaignFinder.com has prepared a Media Kit for those interested in Banner Advertising. We believe that all your questions can be answered by reviewing the Media Kit. Contact Us for a copy of our Media Kit. Still have questions? Contact Us

How can we pay for advertising on your website?
When advertising in our directories you can pay for your posting by credit card, cheque or Paypal. When paying by cheque, keep in mind that your advertisement will not be published until your cheque has been received and processed. An invoice will then be emailed to you (or mailed to you, if your prefer) for your records.

What can I put in my ad?
Your ad is your place to advertise your services. Therefore, we leave the marketing up to you! As long as your ad complies with our advertising guidelines and policy and terms of use, what your ad says is entirely up to you.

Will my ad be screened prior to campaign launch?
Yes, all banner advertisements go through an editorial review to ensure that they meet our advertising guidelines and policy and terms of use.

Can I update my ad after it starts running?
If you have posted an ad in one of the directories, then you can update your logo and contact information at any time. If you have used our banner advertising services, then you may view your campaign results at any time, but we suggest you update your banner ad after your campaign has run its course.

How do I change or update my advertisement in one of the directories?
To update your directory listing, you must first login. Once you have logged in, click on MyCampaignFinder and then on My Nonprofit Ads and/or My Donor Ads, depending on which directory your advertisement is posted. Select your company and edit your listing. Be sure to click the Update button when changing or updating your profile information.

How do I renew my banner ad?
When your banner ad campaign is completed. You will receive a statistics report via email. You may follow the banner advertising login process and create another campaign. Please contact us if you should have any questions.

How do I renew my directory advertisement?
When your Directory Advertising or Directory Category Sponsor advertisement are up for renewal, you will receive notification one month in advance. It is recommended that you renew your ad prior to the expiry date. Renewals do not incur an administration fee.